Case Study

How GrubAssist AI Revolutionized Decision-Making at Four Star Fruits

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The Challenge: Turning Data into Actionable Insights

Like many leaders in the produce industry, Eric D'Amato, Chief Sales Officer at Four Star Fruits, understood the potential of the data his company generated, but struggled to convert it into the insights needed for swift action. "We're a Famous ERP system...it's always hard to put the dataset together. I get approached all the time by ‘data experts,’ claiming they can build the reports I need, but I know what that means time and money wasted. I was waiting for the technology to catch up, but I was worried how long that would take with my current software." he explains. 

From sales and inventory to market trends, Four Star Fruits needed a solution to cut through the noise and deliver answers, enabling them to adapt on the fly.

The Solution: GrubAssist AI - Your Data Analyst in the Cloud

Frustrated with traditional, time-consuming reporting methods, Eric and his team were introduced to GrubAssist AI. Unlike anything they'd seen before, here's what drew them in:

  • No Coding, No Complex Queries: GrubAssist understands natural language. Ask questions like, "What were my top-selling varieties last quarter?" or "How does this year's pricing compare to the last five years?" and get instant, accurate answers.
  • A Deep Dive into Your Data: GrubAssist connects directly to your existing systems (like Famous, Netsuite, Produce Pro and others), seamlessly integrating your sales records, inventory data, shipment logs, and more. This creates a single source of truth, ready for analysis.
  • Real-Time Advantage: "I want to be able to tell me the answers to questions that are normally hard to find," says Eric. No more waiting for reports. GrubAssist analyzes your data up-to-the-minute, ensuring your decisions are based on the latest information, not yesterday's.
  • Works Where You Work: GrubAssist's voice AI is a game-changer for busy environments. Whether in the field, on a sales call, or at the loading dock, simply ask your questions and get the data you need to make quick on-the-spot decisions.
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I want this to do everything for me.

- Eric D'Amato, Chief Sales Officer

The Results: 4 Star Fruits' Transformation with GrubAssist AI

  • Sales Team's Secret Weapon: “How many did I sell customer X last year in the last five years? It would run it for me." With instant access to client history, sales patterns, and pricing trends, the sales team at Four Star Fruits now tailors offers with confidence. GrubAssist arms them with the right data to close more deals and win customer loyalty.
  • Proactive Inventory Management: "What do we know about Chile, what do we know about Peru...do they need to rush to Mexico? Trends like this can make or break a season in just a matter of days." No more guesswork when it comes to supply chains. GrubAssist provides a complete inventory picture, enabling Four Star Fruits to maintain their year-round availability with minimal waste, unnecessary shipments and accurate sourcing.
  • Decisions, Not Delays: "Being able to hear and see stuff like that...changes your offer for a customer from $5 or $10." GrubAssist empowers Eric and his team to make informed pricing, purchasing, and strategic decisions quickly. This translates to increased profits and the ability to navigate market fluctuations ahead of the competition.
  • Time Back for What Matters: GrubAssist also eliminates countless hours spent building custom reports and trying to analyze spreadsheets. Now, Four Star Fruits' team can focus on strategic actions, not wrangling with data.
  • A Smarter, Greener Future: AI-driven insights contribute to resource optimization, waste reduction, and more sustainable operations for Four Star Fruits, aligning with their environmental commitments.
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GrubMarket is committed to data security and privacy.

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Many, like Eric, are thrilled with the possibilities of using GrubAssist AI, but data security and privacy remains a top priority. “We wouldn’t want everyone to be able to see what we are charging or where we are operating, and we love that we don’t have to worry about the AI using our data or making it available to competitors.”

GrubMarket is 100% committed to data security and privacy for all of our products, not just with regards to GrubAssist AI but across the entire suite of GrubMarket Software Solutions. Customers can review our Privacy Policy and Terms of Service and see for themselves that we are committed to securing your data. GrubAssist AI is not trained on customer data, and no other GrubMarket customer or any other party will have access to your data under any circumstance.

"This thing's got so much potential..."

- Eric D'Amato, Chief Sales Officer

Are you ready to unlock yours?

Join the AI Revolution – See How GrubAssist AI Can Supercharge Your Produce Business:
  • Get answers, not just data dumps, to make better decisions faster.
  • Empower your team at all levels to leverage data without technical expertise.
  • Gain a real-time edge in the unpredictable produce market.
  • Optimize your supply chain to maximize freshness and reduce waste.
  • Free up valuable time for strategy, not data analysis.

Contact GrubMarket Software, and start harnessing the power of AI today!

The Client

Let's get to know

Four Star Fruit

Founded: 1987

Four Start Fruit, Inc. has been in table grape production since 1987, family owned and operated for three generations by the Campbell family. Fields are located throughout the San Joaquin and Coachella Valley, as well as Mexico. Four Star Fruit, Inc. provides several grape varieties, including trademark Pristine®. Four Star Fruit, Inc. caters to all customers, offering grapes in both conventional and organic. Today Four Star Fruit, Inc. grows, packs, and ships about 940,000 boxes of Organic Varieties, 11.8 million boxes of Domestic Varieties, and 1.8 million boxes of Mexico Varieties per year.

 

Services and Goals:

  • Doubling organic grape production over the next two years with a USDA-certified organic room to prevent cross contamination.
  • Custom packing options by color or color mix.
  • Automated pallet wrapping to preserve quality.
  • Assurance of food safety with microbiological testing from Primus Labs and an ATP detection system to validate cleaning and sanitation.

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