Case Study

Digitally Transforming Operations and Accelerating Cash Flow at Brigiotta's Farmland Produce & Garden Center with Orders IO and GrubPay

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Executive Summary: Revolutionizing Produce Operations with Digital Precision

Brigiotta's Farmland Produce & Garden Center Inc., a century-old staple in the wholesale produce industry, has successfully modernized its operations to meet the demands of today's fast-paced market. By integrating GrubMarket's Orders IO and GrubPay, Brigiotta's has achieved remarkable improvements in order accuracy, time efficiency, and customer satisfaction. This case study dives into how these cutting-edge technologies have transformed Brigiotta's processes, setting them up for continued success in the digital age.

Addressing Traditional Inefficiencies in Ordering and Cash Flow

Brigiotta's Farmland Produce & Garden Center, a renowned century old company, delivers fresh produce within a 100-mile radius from Erie, Pennsylvania to Rochester, New York. Their primary customers include food service institutions like schools, colleges, government institutions, hospitals, as well as other wholesalers, grocery stores, and restaurants.

Despite their long standing reputation, Brigiotta's was faced with several challenges. Orders were received through various channels such as phone calls, emails, faxes, and even text messages, leading to inefficiencies and errors. Jim Galbato, Director of Technology, highlighted the issue: "When you have that many different avenues of orders to come in, you're going to drop an order, you're going to miss one. We had lots of fail-safes to make sure that we didn't, but it was inevitable."

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Our phone calls for orders used to take 5-8 minutes each. Now, with Orders IO, it brings it down to literally zero. When you multiply that out multiple times a day, it adds up to significant cost savings.

- Jim Galbato, Director of Technology

Adopting Orders IO Ecommerce Technology and GrubPay Digital Payments Platform for Seamless Integration

To tackle these challenges, Brigiotta's turned to GrubMarket’s solutions, Orders IO and GrubPay. Orders IO provided a robust, user-friendly customer facing ecommerce platform for managing orders, while Grub Pay streamlined the payment processing, all while integrating seamlessly with their existing ERP system, Granite State Software.

Jim Galbato shared his experience: "We weren't ready to transition to a new ERP, so the fact that we could use our existing ERP was crucial. Orders IO integrated perfectly with Granite State Software, offering real-time order confirmations and delivery updates."

Orders IO transformed the ordering process from chaotic and error-prone to streamlined and reliable. "We were able to convert even the old-school guys who have been buying produce for 20, 30, 40 years to using the online portal and mobile app. It was a challenge, but we managed to streamline the entire process, which was huge," Jim noted.

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The Impact: Boosting Accuracy, Time Savings, and Customer Satisfaction

Implementing Orders IO and GrubPay brought immediate benefits to Brigiotta's. Order accuracy improved dramatically, virtually eliminating errors. "We haven't received any calls lately saying, 'I ordered this, where is it?' Order accuracy is now near 100%. The impact to customer satisfaction there is huge," Jim emphasized.

The time savings were also substantial. "Our phone calls for orders used to take 5-8 minutes each. Now, with Orders IO, it brings it down to literally zero. When you multiply that out multiple times a day, it adds up to significant cost savings," Jim explained.

GrubPay also streamlined the payment process, reducing reliance on COD and checks via mail, which were often unreliable, problematic and delayed cash flow for the company. "We're really looking forward to expanding our ACH options with Grub Pay and accelerating our cash flow," Jim said.

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Looking Ahead: Embracing Further Digital Transformation and AI

Brigiotta's is excited about future possibilities with Orders IO and GrubPay. These tools not only meet current needs but also pave the way for future growth and innovation. Jim expressed enthusiasm for expanding into direct-to-consumer sales, leveraging e-commerce to capitalize on growing market segments.

"We've just started testing GrubPay in the real world, and it's flexible for both small mom-and-pop shops and large corporations. Our next project is to figure out a way to go direct to consumer, which is a growing market segment," Jim shared.

Another technology that caught Jim’s attention was AI and the AI offerings from GrubMarket Software: GrubAssist and AI Orders. Jim is also excited and hopeful about the potential addition of this technology to Brigiotta’s operations.

Jim added, “I can’t wait to get my hands on your AI offerings. We’ve been wondering how to implement AI here, and we’re excited to see what your products can do. It’s great to hear that it’s compatible with our current ERP and we’d love to close the loop on ordering automation and accuracy with AI Orders for the last holdouts that still want to do things the old way with phone, fax or email.”

"We've just started testing GrubPay in the real world, and it's flexible for both small mom-and-pop shops and large corporations. Our next project is to figure out a way to go direct to consumer, which is a growing market segment."

- Jim Galbato, Director of Technology

Brigiotta's is Leading the Way with Modern Ecommerce Technology & Digital Payments Solutions

Brigiotta's Farmland Produce & Garden Center's journey with Orders IO and GrubPay demonstrates the transformative combination of ecommerce and modern payment technologies. By addressing operational challenges and streamlining payments, Brigiotta's has been able to operate more efficiently, make better decisions, and enhance customer satisfaction.

If you are a wholesale produce supplier like Brigiotta's, looking to modernize your operations and boost accuracy, it’s time to join the others like yourself that have prioritized their digital transformation with Orders IO and GrubPay. Experience the benefits of streamlined operations, increased accuracy, improved customer satisfaction and improved cash flows today.

The Client

Brigiotta's Farmland  Produce & Garden Center

Founded: 1924

Established in 1924, Brigiotta's is a family owned and operated business celebrating 100 years of excellence. Throughout the past four generations, they have expanded from their roots in farming to a wholesale produce distributor servicing the Western New York and Erie, Pennsylvania regions. It has been our strong commitment to quality and customer service that has made Brigiotta's a first choice for wholesalers, retailers and restaurants that demand excellence. Brigiotta's buyers have decades of experience and purchase directly from farms across the United States.

Brigiotta's utilizes a modern fleet of refrigerated trucks that maintain temperatures to guarantee freshness and quality while produce is out for delivery. All of their trucks are equipped with two way communication as well as an advanced telematics system that ensure timely deliveries. In addition to position tracking and optimized routing, the telematics system helps them to reduce carbon dioxide emissions by maintaining a zero-idling policy. Brigiotta's is committed to safety which also extends to their fleet through the use of machine vision and artificial intelligence to deliver real time, in-cab alerts that helps ensure the safety of those on the roads in their community.

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